What is Technical SEO and Why is it Important?

Technical SEO ensures your website aligns with search engine guidelines, allowing it to be crawled and indexed without issues. The main goal is to assess your website’s current SEO and identify areas for improvement to provide a seamless online experience.

As user demands and search engines evolve, technical SEO becomes crucial. With approximately 3.5 billion smartphone users worldwide, Google prioritizes site speed and mobile experience in its rankings. A slow website can significantly impact bounce rates and conversion rates.

Technical SEO: Your First Step in Creating a Better Search Experience

The core goal of algorithm changes is to provide the best user experience. Understanding and implementing technical SEO is vital to ensuring your website meets search engine guidelines and industry standards.

Technical on-page SEO includes factors like site speed, Accelerated Mobile Pages (AMP), robots.txt, XML sitemap status, and content quality. These elements are critical for online performance. For instance, a 10-second page load time can increase bounce rates by 123%, while a one-second delay in mobile page loading can lead to a 20% drop in conversion rates, an 11% decline in page views, and a 16% decrease in customer satisfaction.





Technical SEO Services

Create Actionable SEO Strategies for A Winning Online Campaign

Technical SEO Audit

We conduct a thorough SEO technical audit to identify and fix your website's technical issues. This includes mobile performance, internal links, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. We use the results to develop solutions to improve user experience and boost Google rankings.

Competitor Analysis

Understand your competition's tactics and identify conversion opportunities. Our SEO consultant evaluates their keywords, rankings, social media presence, and backlink profile to create strategies that give you a competitive edge in your market.

Meta Data Analysis

Enhance your online visibility with optimized meta tags. We analyze and optimize meta descriptions, title tags, meta keywords, alt attributes, and robots tags to ensure no misused metadata harms your SEO performance.

Image Optimization

Large images slow down your site. We reduce load times and attract more customers by optimizing file formats, alt attributes, file sizes, and using image sitemaps and optimization plugins.

Speed Optimization

Page speed impacts rankings and user experience. Our specialists enable file compression, optimize code, reduce redirects, leverage browser caching, use CDNs, and improve server response times to enhance your site speed.

Structured Data Markup

Make it easier for search engines to understand your content with schema markup. We highlight elements, assign data tags, create HTML, and add schema markup to your pages. We test and diagnose issues using Google’s Structured Data Testing Tool.

A Technical SEO Company that Gets Results

Boost Your Website Performance and Generate More Organic Traffic Technical SEO for WordPress and other CMS is key to online success. With the right strategy, you can identify and fix website issues and ensure all SEO elements are functioning properly.

In-depth Website Audits

We perform comprehensive site audits for technical SEO, paid campaigns, CRO, backlink profiles, analytics, and competition. This helps us make informed business decisions based on data and research.

Technical SEO Specialists

Ads Impressions is an award-winning technical SEO company in the U.S. Our Google-certified specialists manage your project from start to finish, providing data-driven recommendations and staying updated on industry trends.

Full-Service SEO Solutions

We offer tailored SEO solutions for eCommerce, Shopify, franchises, Amazon, and local businesses. Our team optimizes your site’s performance, page content, and branding to appeal to search engines and users.

Analytics and Reporting

Track your SEO campaign performance with our analytics. We provide regular consultations, email updates, and monthly reports to keep you informed about your marketing strengths, weaknesses, and opportunities.

Goal-Oriented Web Strategies

During our initial consultation, we analyze your campaign status, marketing objectives, and expectations. We align our technical SEO tactics with your goals and use various distribution methods to boost leads and traffic.

Proven Track Record

Our technical SEO company has helped hundreds of U.S. businesses improve their digital presence. By performing thorough audits and implementing effective SEO strategies, we’ve resolved recurring site issues and achieved great results.

WHAT WE OFFER

Technical
SEO FAQs

  • What is Technical SEO?

    Technical SEO involves optimizing your website's infrastructure to improve its visibility and performance in search engine rankings. This includes aspects like site speed, mobile-friendliness, crawlability, and security.

  • Why is Technical SEO important?

    Technical SEO is crucial because it ensures that search engines can easily crawl and index your site. It also improves user experience by enhancing site speed, mobile compatibility, and overall site functionality.

  • How does site speed affect SEO?

    Site speed is a ranking factor in search engines like Google. A faster site provides a better user experience, leading to higher engagement, lower bounce rates, and improved search rankings.

  • What is a Technical SEO audit?

    A Technical SEO audit is a comprehensive review of your website's technical aspects. It identifies issues that could affect your search rankings and provides recommendations for improvement.

  • What is crawlability in SEO?

    Crawlability refers to the ease with which search engine bots can discover and index pages on your website. Good crawlability ensures that all important pages are indexed and ranked.

  • How can mobile-friendliness impact my SEO?

    Mobile-friendliness is a critical ranking factor as search engines prioritize mobile-first indexing. A mobile-friendly site improves user experience and increases the likelihood of higher rankings.

  • What is an XML sitemap?

    An XML sitemap is a file that lists all the pages on your website, helping search engines understand your site structure and discover new or updated content more efficiently.

  • What is robots.txt?

    Robots.txt is a file that instructs search engine bots which pages to crawl and which to ignore. Proper configuration of robots.txt ensures that sensitive or irrelevant pages are not indexed.

  • How does structured data help SEO?

    Structured data helps search engines understand the content of your pages better. It can enhance your search listings with rich snippets, leading to higher click-through rates and improved visibility.

  • What are the benefits of a Technical SEO audit?

    A Technical SEO audit identifies and fixes issues that hinder your site's performance. It improves site speed, enhances crawlability, ensures mobile-friendliness, and boosts overall search engine rankings.